Why Project Salt Run?

In a world facing unprecedented environmental challenges, Project Salt Run seeks to inspire action by connecting the past to the present. Hannah Cox, a sustainability advocate and first-time runner, will embark on a transformative 4,200 km journey across India, retracing the historic Inland Customs Line.

Once a vast colonial boundary enforcing the salt tax, this forgotten chapter of history had a devastating impact on millions of lives. Now, the route serves as a powerful reminder of the urgent need for balance between consumption and conservation. By taking on this extraordinary challenge, Hannah will demonstrate the power of resilience and collaboration, bridging her Indian heritage with a global call for sustainability.

This environmental pilgrimage is more than a physical feat—it’s a deeply personal exploration of identity, a tribute to those affected by the line’s legacy, and a rallying cry for climate action. The project aims to raise £1,000,000 for 1% for the Planet, with a portion of the funds supporting impactful environmental and community projects in India.

Backed by partners like 1% for the Planet and Givestar, Project Salt Run will show how ordinary individuals can achieve extraordinary things. It’s a journey to honour history, protect the planet, and inspire people worldwide to believe in their capacity to create meaningful change. This is more than a run—it's a movement for the planet and people, bringing together purpose led individuals, progressive businesses and powerful stories to deliver a new generation of changemakers.