This is a story about what’s possible.
One woman. 100 marathons. 100 days.
4,200km across Pakistan & India — retracing a colonial line and asking one powerful question:
Can she do it?
What Is Project Salt Run?
Project Salt Run is a live, unfiltered experiment in what becomes possible when one person chooses to act with purpose.
In October 2025, Hannah Cox — a first-time ultrarunner and purpose-led entrepreneur — will run 100 marathons in 100 days, following the Inland Customs Line: a 4,200km colonial boundary built to enforce a devastating salt tax.
She’s not doing this because it’s safe or certain.
She’s doing it because it matters.
This is not a finished story.
It’s the beginning and here’s your invitation to get involved.
For planet
£1m to combat climate change
For people
Empowering communities
For purpose
Turning history into hope
Join us in making history – Donate, Share, or Partner.
The Route
Hannah’s journey follows the Inland Customs Line — a hedge once built to extract profit and enforce suffering.
Starting in Pakistan, she’ll cross into India and run west to east through 9 states, over 100 days, passing her father’s childhood doorstep in Kolkata, before finishing at the India–Bangladesh border.
This isn’t just a route.
It’s a reimagining — from control to conviction, from history to hope.
Why This Matters
We live in a world that tells us to wait. To be more ready. More qualified. More certain.
Project Salt Run disrupts that — with one radical idea:
You don’t have to be ready. You just have to begin.
This run isn’t about heroism. It’s about showing up. Not with answers but with action. Not with guarantees but with purpose.
We’re here to prove what becomes possible when we:
Reclaim history with intention
Act on what matters
Build belief, one step at a time
“I’m not an athlete. I’m terrified of failure. But this is about trying. This is my something.”
— Hannah Cox
Meet Hannah
Hannah is 40, lives on a houseboat, runs two businesses, and until October 2024 had never run a marathon.
But when she discovered the story of the Inland Customs Line, something clicked. She didn’t wait to be ready. She chose to begin.
Project Salt Run is her way of turning personal intention into collective movement and inviting others to do the same.
How can you take part?
🔹 Sponsor a Day (The PSR 100)
Own a specific day, week or milestone of the run.
Receive exclusive updates and be part of the story in real time.
🔹 Donate
Support the journey. Every contribution helps make this challenge possible — from daily logistics to storytelling and safety.
🔹 Join
Be part of the movement. Whether you’re a business, partner, or community — this story is powered by people who believe in doing something.
Follow the story
Want to witness the full journey?
📲 Follow on Instagram @projectsaltrun
📸 Share the story with someone who needs a little proof that belief builds in motion
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🎧 Listen to the podcast or sign up for email updates
This is a live experiment — raw, real, and unfolding in real time. Come be part of it..